“Goodwill Halloween” Campaign In Southern California

Out for a walk the other day and saw this poster taped up in a Goodwill Drop-Off station window.

Fun and effective seasonal design work from L.A./Dallas-based The Miller Group, originally created in 2008 to capitalize on the boon to Goodwill’s business from L.A. costume hunters leading up to Halloween.

Goodwill Halloween poster (featuring the original Goodwill smiley-face logo and 11 Halloween-themed variations) created for Goodwill of Southern California by The Miller Group in 2008.
(Image: Goodwill Industries/The Miller Group)